Product Vision & Launch
Guideline
Challenge
How does Guideline 401k bring an existing web product
onto native devices while simultaneously launching a new brand and visual language?
Solution
Push the boundaries of how the brand comes to life in product and then quickly align on a direction that can be applied to core features and use cases.
Outcome
An app that is beloved from day one—providing existing users an easy way to access and manage their retirement savings.
